If you're anything like me and love movies (oh yeah, that's why I'm making this crazy, life-changing move), you'll surely know that going to the theater is a pretty expensive proposition. I've always loved going to the movies - my earliest memories are going to the AMC in the old El Paseo shopping center in Saratoga (which I thought had cool architecture back then, but was probably hideous. Frank Lloyd Wright, I'm not) and going to Swensen's ice cream with my family after. In middle school, my friends and I would ride our bikes in the summer heat to the same shopping center, now remodeled in gnarly yellow-orange stucco, and sneak between movies to watch as many as we could before being recalled for dinner or some family event.
Anywho, I'll digress before I drone on for too long about my childhood. Suffice to say that I think movies are such a great way of bringing us together, sharing the collective human experience, and giving us things to think about and laugh at and discuss. Hence my excitement about MoviePass, a service that's been around for a while but just lowered their pricing to $9/95 per month. This allows you to watch one movie per day in the theaters.
I'll let that sink in. One. Movie. Per. Day.
Their target market is people who go to the movies 5-6 times per year, and they're looking at doubling that by giving people 30 movies per month for less than the price of one. Granted, this doesn't include special events or theaters (like IMAX), but still - let's say you go see one movie each weekend. Using some conservative numbers ($15 per ticket which is low for major metropolitan areas, and no concessions - come on, everyone sneaks candy in anyway), this would be about $60 per month in movie tickets. With MoviePass, you're saving $50 per month this way. And, if you're someone with a flexible schedule such as a former accountant/Client Service Manager who has recently turned to acting and freed up your schedule, you could see many more movies and up the savings even more!
You can bet dollars to donuts that I'll be getting mine... as soon as their website is back up from the onslaught of traffic due to their announcement yesterday. I urge you too as well - AMC can make a stink, but the bottom line is that people aren't going to the movies in the droves of yesteryear anymore because of the popularity and low cost of streaming services. Because of this, we're missing out on a pretty great experience that the theater provides - and I hope theater chains can realize that and reverse the damage with forward thinking like MoviePass.
Much love always,